MXR

MXR revolutionised the guitar effects world in the early 1970s with the release of the legendary Phase 90. Designed by duo, Keith Barr and Terry Sherwood, the inspiration to build something new came from noticing a distinct lack in quality of guitar effects being brought to their repair shop, they became determined to create something new and improved. The Phase 90 quickly became a staple for musicians and was renowned for its reliability and stage-ready design. MXRs innovative approach to electronics changed the game for electric guitar players and made accessible, sounds that had previously only been able to be created in high-end studios.

The response was instant and with such a demand for more Barr and Sherwood went on to add the Distortion+, Dyna Comp Compressor and Blue Box Octave Fuzz to their core offering. It wasn’t long before MXR were grinding out thousands of pedals all over the globe with big artists such as Eddie Van Halen, Slash and Zakk Wylde all locked into incorporating their iconic effects to their pedal boards.

Despite early success, MXR didn’t cope with the rising rate of competitor brands, with co-founder Keith Barr finding more interest in digital creation. This led to Jim Dunlop then taking over the trademark. Dunlop recognised the value in these pedals and reissued many of the original effects to massive success.

Carrying on MXRs innovative history, they continued to release new products such as Carbon Copy Analog Delay, Custom Badass ’78 Distortion, and Smart Gate Noise Gate. Lines such as The Bass Innovations offer pedals to bass players with the needs of a bass guitar player in mind alongside the MXR Custom Shop to facilitate some MXR’s more ambitious and daring ideas.