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Sire S7 New Gen Electric Guitar in Black Swirl
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Want to Click and Collect or try items at our Guildford Store?
The store is open 10am - 6pm Monday to Saturday and 11am - 5pm Sunday and bank holidays.
The stock information shows the quantity of units that are available to purchase at the Guildford store and the quantity of units that are available at our off-site Guildford warehouse. These stock levels are updated in real time.
Our Click and Collect service is available at our Guildford store from 10am - 6pm Monday to Saturday, and 11am - 5pm on Sunday. You can either choose click and collect as your delivery option online or, during store opening hours, call our sales team at 01483 456777 to place a 10% deposit.
If you have placed your order online, you will receive a confirmation email of your order and a separate follow-up text or email to confirm when your item is ready for collection.
Please do not come to the store before you have received the follow-up message, as your order may not yet be ready at the store.
If the only available stock is in our off-site warehouse it can be brought to the store location for you to try - you just need to contact the store within opening hours. Please note any requests received after 3.30pm will not arrive at the store until the following morning.
Please be aware that, unless you have paid a deposit to reserve the item, it will continue to be free, both online and in-store, for another customer to buy. Therefore we would advise you to place a 10% deposit by either using the on-line click and collect service or calling us 01483 456777.
SKU: S7BKSW
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Product Description
The Sire S7 New Gen in Black Swirl takes the classic S-style blueprint and brings it firmly into the modern era. With a fast, comfortable neck, stainless steel frets and a newly voiced Larry Carlton pickup set, it is built for players who want slick playability, rock-solid tuning and a wide palette of tones in one seriously eye-catching guitar.
Under the striking Black Swirl finish you will find a resonant North American alder body, a compound radius fingerboard with rolled edges, and premium hardware including a modern 2-post tremolo and locking tuners. Whether you are covering a full set on stage or tracking in the studio, the S7 New Gen is designed to stay in tune, feel effortless under the fingers and respond musically to every touch.
Modern S-style Performance
The S7 New Gen keeps the familiar S-style silhouette but upgrades it with thoughtful player-focused details. The North American alder body delivers a balanced, versatile acoustic tone that works for everything from glassy cleans to driven rock sounds, while the comfortable contouring and light weight make long rehearsals and gigs far less tiring.
Fast, Comfortable Neck
A C-shape hard maple neck with a 25.5 inch scale length feels instantly at home for most players, offering enough depth for support without getting in the way of fast runs and complex chords. The Edgeless rolled fretboard edges and compound 9.5 to 14 inch radius give you an easy, relaxed feel for rhythm work lower down the neck and a flatter surface for clean bends and vibrato higher up.
Refined Larry Carlton Electronics
The Sire LC Super ST pickup set has been newly tuned for the S7 New Gen, giving you a refined, musical response across all five switch positions. From bright, articulate single coil-style tones to fuller, more powerful sounds, the S7 can cover funk, blues, pop, rock and more with ease, all controlled simply via a 5-way lever switch, master volume and tone.
Road-ready Hardware
Premium hardware ensures the S7 New Gen performs reliably night after night. The Sire modern 2-post tremolo bridge offers smooth pitch modulation and solid return to pitch, while the Sire premium locking tuners make string changes quick and help keep tuning stable through bends and tremolo use. Stainless steel frets resist wear, so your setup and feel stay consistent for far longer.
Features
- North American Alder Body - A classic tonewood choice that delivers a balanced, versatile sound with clear mids and tight lows. This makes the S7 New Gen equally at home in clean, ambient styles and more driven rock or fusion settings.
- Compound Radius, Edgeless Fingerboard - The 9.5 to 14 inch compound radius and rolled Edgeless fretboard edges provide a smooth, broken in feel. Chords feel natural and comfortable near the nut, while soloing higher up the neck feels fast and controlled with effortless string bending.
- Sire LC Super ST Pickup Set - The newly tuned Larry Carlton pickup set offers a wide range of usable tones from a simple control layout. You can move from crisp, cutting rhythm sounds to warm, singing lead tones just by changing pickup positions and working the volume and tone controls.
- Stainless Frets and Locking Hardware - Medium jumbo stainless steel frets provide a smooth feel and exceptional durability, helping your guitar play like new for longer. Combined with the Sire modern tremolo and premium locking tuners, you get stable tuning and a dependable playing experience.
Specifications
Body
- Body Material: North American Alder
- Body Shape: Sire S-style Shape
- Colour: Black Swirl (BK)
Neck
- Neck Material: Hard Maple
- Neck Shape: C-shape
- Scale Length: 25.5 inch
- Fingerboard Material: Rosewood
- Fingerboard Edges: Edgeless Rolled Fretboard Edges
- Fingerboard Radius: 9.5 to 14 inch Compound Radius
- Frets: 2.7 mm Medium Jumbo, 22 Stainless Frets
- String Nut: Graphtech Tusq XL
- Nut Width: 42 mm
- Inlays: Luminlay Dot
- Neck Joint: Four Bolts Steel Plate
Electronics
- Pickups: Sire LC Super ST Pickup Set
- Controls: Volume, Tone
- Switching: 5-way Lever Switch
- Knobs: IV ST Knob
Hardware
- Bridge: Sire Modern Tremolo Bridge (2 Post Type)
- Tuning Gears: Sire Premium Locking Tuner
- Hardware Finish: Chrome
