It's a bold claim when you announce that your pedal is the "Most Valuable Pedal" but when you consider how versatile this pedal allows you to be you have to consider its claims.
The MVP Pedal lets you customise the range of the volume swell, most pedals go from 0 to 100% but the MVP allows you to adjust the bottom range to be 0 to 50% and at the top you can add 20db of Gain so instead of 0 to 100 you could now go 50 to 120%
Here's what Ernie Ball say about the MVP Volume Pedal
Minimum volume control allows for the heel position to be set at zero up to 50% for any rhythm level. Gain control allows for the toe position to be set at 100% up to a boosted 20+ decibels of gain for powerful lead levels. Tuner output can be used at any volume, with any tuner, without any effect on audio signal. No high frequency loss at any volume. Works with active and passive audio signals. Can be placed anywhere in the signal chain. Improved sweep for ideal volume control, 9v batttery or AC adapter powered. (adapter not included)