DiMarzio Area 67 pickup in White
The DiMarzio Area 67 pickup is based on the strat pickups from the time that offered up very bright and clean sound that is still very desirable. The only issue with these old single coils is that they hummed, a lot. DiMarzio have worked their way around this hum using their patented 'Area' technology that eliminates all hum coming from these vintage sounding single coil pickups.
Reduced String Pull, Better Sustain
The 'Area' system not only removes hum but it also makes the pickup much more efficient meaning you can use different magnets than the vintage models they are based on and not lose any output. So to improve sustain and clarity DiMarzio have removed the Alnico 5 magnets and replaced them Alnico 2 magnets that have much lower string pull but without losing any output volume or ton.
Here's what DiMarzio say about the Area 67 Pickup
The Monterey Pop Festival of 1967 was a watershed event in American music. When it was over, the world had heard and felt the sound of a Strat in the hands of a master. Single-coils in 1967 were bright and very clean. And, of course, they hummed. We've captured the classic bright and clean sound but totally eliminated the hum with our patented Area technology. We've also reduced magnet pull by 40% for improved sustain and clarity. The Area 67 has the chime of 60s pickups, and the 2 and 4 positions are light, bright and quack-happy.
Strat pickups in the late 1960s used full-strength Alnico 5 magnets. The patented magnetic field of the Area models is more efficient and focused than it is on "true" single-coils, which allows us to use Alnico 2 instead. There's much less magnet pull, but no loss of output. This is a major advantage in the neck and middle positions, where sustain and intonation can both suffer if the strings are exposed to strong magnetic fields. In the bridge position, the patented technology of the Area 67 produces a sound that's very bright but not brittle.
- Wiring: 4 Conductor
- Magnet: Alnico 2
- Output mV: 120
- DC Resistance: 5.86 Kohm
- Year of Introduction: 2008
- Patent: 4,442,749 & 5,908,802
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